About
FeedRight started from CEMACS, won the Ocean Hackathon Global Grand Finale 2025, gained expert validation, and is now becoming a startup for farm-ready feeding intelligence.
Our mission
Help aquaculture farmers feed with precision — the right amount at the right moment — reducing waste, improving fish health, lowering environmental impact, and keeping farmers in control.
Our vision
Make aquaculture the most sustainable way to feed a growing world.
Our Journey
2023 - The Origin
The idea didn't start in a tech lab; it started over a spontaneous lunch with our mentor, Dr. Abe, where he highlighted a massive industry flaw: farms lose billions due to feeding inefficiency.
That casual conversation sparked our initial university research to see if we could use live camera feeds and AI to determine how hungry the fish are in real-time.
2024 - Fieldwork & SatiaSync
Building a real-world solution meant getting our hands dirty. We conducted extensive fieldwork at CEMACS USM, capturing live video data of the fish feeding process to train our baseline AI model.
The result was our first working prototype, SatiaSync. We took it directly to NC AquaFarm, successfully proving the model could match a veteran farmer's real-time intuition of fish hunger.
2025 - The Hackathon Wins
With a proven concept, James Wong joined and pushed the technology further for Ocean Hackathon 2025, soon followed by the other core members.
Our early prototype evolved into FeedRight. This evolution brought massive global validation. We won the Ocean Hackathon Kuala Lumpur edition, and then took first place at the International Grand Finale in Brest, France.
2026 - Building the Startup
Winning on the global stage changed our trajectory. We traveled to Japan to meet with Mizlinx, seeking the rugged underwater hardware layer our software needs to survive the ocean.
Today, FeedRight is an early-stage startup. Our immediate focus is securing the capital and farm partnerships required to launch our first enterprise pilots.
Operating principle
Our roadmap is simple: keep the science close to the farm, keep the product understandable, and build automation that operators can trust.
We are not trying to replace the farmer. We are building the missing decision layer between fish behaviour, water conditions, and the next feeding action.
Founding team
FeedRight is built by the Malaysian student team behind the Ocean Hackathon Kuala Lumpur and Brest wins, with roots across USM, APU, marine science, and applied AI.
Data Scientist
AI Engineer
Marine Biologist & Sustainable Aquaculture Researcher
Mechatronics Student
Product Designer
FeedRight Alumni
FeedRight Alumni
Data Scientist
AI Engineer
Marine Biologist & Sustainable Aquaculture Researcher
Mechatronics Student
Product Designer
FeedRight Alumni
FeedRight Alumni
Chai Hong Jie
Leads product direction and stakeholder engagement, bridging conversations between the team, aquaculture farms, and industry partners to move FeedRight from prototype to a fundable startup.
James Wong Chai Fuu
Translates every technical vision into working product — from AI model development to hardware integration — continuously evolving the platform as the project grows in scope and ambition.
Abe Woo
Guided FeedRight from day one, connecting the team with industry through partnerships like Mizlinx, while providing the marine science and aquaculture expertise that grounds every product decision.
Ang Tyen
FeedRight's lead presenter and competition voice, bringing technical fluency from her engineering background to communicate credibly with hardware partners and industry stakeholders on stage and off.
Shin Ni Phang
Owns FeedRight's visual and product identity, elevating the pitch deck and presentation materials to a standard ready for large-scale competitions and investor audiences.
Qi Yuen Ang
Part of the founding team that shaped FeedRight's early product thinking — from initial brainstorming to laying the technical and strategic groundwork the platform is built on today.
Mun Gian Soo
One of the early builders behind FeedRight, helping define the product's direction and establish the technical foundation during the team's most formative stage.
